Driving ROI Through AI & GenAI Enablement
Fatima Baz

We’re moving beyond ‘just generative AI’ : and that shift is much bigger than most people realize. Agentic AI moves value creation from isolated productivity gains to measurable cost reduction, speed, and scalability by owning entire workflows end to end. The real ROI for enterprises will come from redesigning how work is done, not from layering generative AI on top of existing processes.

Anchor AI to Value Pools
Start from business outcomes (revenue growth, cost reduction, risk mitigation), not technology and Prioritize use cases with measurable P&L impact and clear owners
Target High-Impact Use Cases
Automate knowledge-intensive work (e.g., content generation, analysis, reporting)
Redesign End-to-End Processes
Embed GenAI into workflows rather than layering it on top
Build a Strong Data Foundation
Ensure access to high-quality data
Address data privacy, security, and IP risks upfront
Adopt a Product-Oriented Delivery Model
Rapidly prototype, test, and scale via agile test-and-learn cycles
Enable the Workforce at Scale
Upskill employees on “AI-first” ways of working (prompting, validation, orchestration)
Establish Responsible and Secure AI by Design
Implement guardrails for accuracy, bias, explainability, and compliance
Track ROI Relentlessly
Define KPIs and measure through Business Review Processes